Skepticism is healthy.
Get into it.

what he said.

(Source: theaudacityofswope, via theaudacityofswope)

Why is Microsoft buying Minecraft?

Here’s the deal. Microsoft’s purchase of minecraft actually has VERY little to do with this ‘analysis’ banking off app purchases and blah blah blah. 

This is about shift cultures and maintaining their usefulness. Microsoft, over their continued series of failures, is desperate to re-implant themselves in the day to day life of a newer generation. The windows 8 kernel mass adoption via pc, phone, surface, and xbone has already been nothing short of a failure, though they still refuse to admit it. it’s all out in the open - missed sales goals, constant slashing of prices across all devices in attempt to compete and force adoption, naming the phone’s assistant ‘cortana’ in a meager attempt to recapture the loss of the insane money maker that was halo/xbox/360, even the recent announcement of a new tablet keyboard to work with ios & android devices - microsoft needs to get back into your (data)life like a shitty obsessed ex. 

the big problem - google and apple (and samsung and sony) have already won all of the current major consumer generations. google’s free apps have already all but destroyed outlook, hotmail, msn messenger, and they’re on-track to render office obsolete (for the average consumer). ps4 has already outpaced xbone to insane levels, and the xbone/msoft/surface/nfl partnership was… was a misplaced assumption of what ‘could’ drive sales on the part of both parties.  

microsoft HAS to find a way to get users back on board and data-mineable in the new technological landscape where the tech can be handed out for free so that user data can be mined for ads. that was their hope with the w8 kernel running across all platforms, and a new model of in-life (for lack of a better term) ad network (a sneaky, almost never talked about thing that was a major piece of w8). adoption simply hasn’t been there. 

purchasing minecraft isn’t about app sales, it’s about catching a new generation while they’re young, and trying to re-insert themselves into day to day life for the next gen of consumers. 

But, they may very well be failing to account for generalized shifts that include a lack of brand loyalty or even attention span. 

this isn’t about fiscal 2015 - this is about the next decade+ of microsoft and whether or not they can retain relevance in the consumer market.

Time’s gonna tell.

dngrm:

Oh, and we’re hiring.
http://www.tumblr.com/jobs

So Tumblr staff likes whiskey? and here i am… with this and this…

dngrm:

Oh, and we’re hiring.

http://www.tumblr.com/jobs

So Tumblr staff likes whiskey? and here i am… with this and this

emailsfromthedccc:

INT. HOUSE ON DGA HILL - DAY
ANNOUNCER (V/O): Hey kids! What time is it? KIDS (V/O): POLLING BEAR TIME! ANNOUNCER (V/O): That’s right!
JINGLE: I love you, you love me/Money’s our dem-o-cra-cy/With a million emails sent from me to you/won’t you opt for One Click too?
Polling Bear enters with kids.
POLLING BEAR: Hey kids! KIDS: HEY POLLING BEAR! POLLING BEAR: How are you today? BILLY: I’m sad, Polling Bear. POLLING BEAR: Oh no! Why’s that? BILLY: I’m concerned we won’t be able to effectively counter the negative ads being run this very second in key swing states by the GOP! POLLING BEAR: Don’t be sad, Billy! We have a chance to shut down the Tea Party and win even in Southern states!Kids gasp. SUZY: You mean states like Georgia and Florida and even South Carolina? POLLING BEAR: That’s right! BILLY: But how, Polling Bear? POLLING BEAR: Well, Billy, it’s all up to your parents. SUZY: Our parents? POLLING BEAR: That’s right, Suzy. We need your parents to come up with $50,000 by midnight tomorrow, or else!Kids gasp. SUZY: Or else what? POLLING BEAR: That’s not for me to say, Suzy. But at a minimum, conservative policies will render their jobs obsolete and their savings worthless, and your personal autonomy as a woman will be outlawed!Kids gasp. STEVEY: Polling Bear, my dad says you’re wrong about this, that only the markets can create jobs and prosperity, and that free birth control is for women who can’t keep it in their pants. POLLING BEAR: Your dad sounds like a real asshole, Stevey.Kids gasp. BILLY: So what do we do, Polling Bear? POLLING BEAR: Why, get your parents to donate, of course! SUZY: But isn’t political fundraising a race to the bottom that perpetuates our broken legislative system and enslaves progressive candidates to the same forces pushing the policies we’re campaigning against?Polling Bear pauses for 45 seconds. POLLING BEAR: No! STEVEY: This all sounds great, Polling Bear, but do you have this same information in a shorter, more easily digestible, really garish format that I can read on my daily commute, and then fourteen further times during the day? POLLING BEAR: I sure do!Kids cheer. POLLING BEAR: Now gather ‘round, kids - let’s all sign this birthday card to President Obama! SUZY: Why? POLLING BEAR: God dammit, Suzy.
ANNOUNCER (V/O): Next week, on Polling Bear…
INT. HOUSE ON DGA HILL - NIGHT
Polling Bear pulls up FiveThirtyEight on his iPad. POLLING BEAR: It’s storytime, kids! Tonight, I’ll tell you the tale of how Nate Silver slew the Giant Kentucky Turtle… SUZY: I think you’re misrepresenting Nate Silver’s conclusions about this race, Polling Bear. POLLING BEAR: Suzy, if you could just shut the fuck up for five seconds.
Cut to commercial.

emailsfromthedccc:

INT. HOUSE ON DGA HILL - DAY

ANNOUNCER (V/O): Hey kids! What time is it?
KIDS (V/O): POLLING BEAR TIME!
ANNOUNCER (V/O): That’s right!

JINGLE: I love you, you love me/Money’s our dem-o-cra-cy/With a million emails sent from me to you/won’t you opt for One Click too?

Polling Bear enters with kids.

POLLING BEAR: Hey kids!
KIDS: HEY POLLING BEAR!
POLLING BEAR: How are you today?
BILLY: I’m sad, Polling Bear.
POLLING BEAR: Oh no! Why’s that?
BILLY: I’m concerned we won’t be able to effectively counter the negative ads being run this very second in key swing states by the GOP!
POLLING BEAR: Don’t be sad, Billy! We have a chance to shut down the Tea Party and win even in Southern states!
Kids gasp.
SUZY: You mean states like Georgia and Florida and even South Carolina?
POLLING BEAR: That’s right!
BILLY: But how, Polling Bear?
POLLING BEAR: Well, Billy, it’s all up to your parents.
SUZY: Our parents?
POLLING BEAR: That’s right, Suzy. We need your parents to come up with $50,000 by midnight tomorrow, or else!
Kids gasp.
SUZY: Or else what?
POLLING BEAR: That’s not for me to say, Suzy. But at a minimum, conservative policies will render their jobs obsolete and their savings worthless, and your personal autonomy as a woman will be outlawed!
Kids gasp.
STEVEY: Polling Bear, my dad says you’re wrong about this, that only the markets can create jobs and prosperity, and that free birth control is for women who can’t keep it in their pants.
POLLING BEAR: Your dad sounds like a real asshole, Stevey.
Kids gasp.
BILLY: So what do we do, Polling Bear?
POLLING BEAR: Why, get your parents to donate, of course!
SUZY: But isn’t political fundraising a race to the bottom that perpetuates our broken legislative system and enslaves progressive candidates to the same forces pushing the policies we’re campaigning against?
Polling Bear pauses for 45 seconds.
POLLING BEAR: No!
STEVEY: This all sounds great, Polling Bear, but do you have this same information in a shorter, more easily digestible, really garish format that I can read on my daily commute, and then fourteen further times during the day?
POLLING BEAR: I sure do!
Kids cheer.
POLLING BEAR: Now gather ‘round, kids - let’s all sign this birthday card to President Obama!
SUZY: Why?
POLLING BEAR: God dammit, Suzy.

ANNOUNCER (V/O): Next week, on Polling Bear…

INT. HOUSE ON DGA HILL - NIGHT

Polling Bear pulls up FiveThirtyEight on his iPad.
POLLING BEAR: It’s storytime, kids! Tonight, I’ll tell you the tale of how Nate Silver slew the Giant Kentucky Turtle…
SUZY: I think you’re misrepresenting Nate Silver’s conclusions about this race, Polling Bear.
POLLING BEAR: Suzy, if you could just shut the fuck up for five seconds.

Cut to commercial.

kenyatta:

gothamfox:

Series Premiere MONDAY SEPT 22 at 8/7c on FOX!

BEFORE WAS CAT WOMAN THERE WAS KYLE THERE SELINA

awwww tumblrfail

damn, busy night for the spambots.

damn, busy night for the spambots.

If I could save every dog who’s being pulled around by a crust punk, I would

abloodymess:

co-signed

seconded

(Source: chasingcoolness, via russmarshalek)

foxadhd:

Kick Your Smoking Habit With…Magic Mushrooms?

food for thought, apparently….

foxadhd:

Kick Your Smoking Habit With…Magic Mushrooms?

food for thought, apparently….

killermikegto drops a ‘pugnacious’ in this runthejewels1 track, and i couldn’t be happier about it. 

(Source: Spotify)

theaudacityofswope:

amber reminded us on twitter that it’s been one year since Chili’s brony-gate. looking up the controversy around it from that time reminds me just how wrong everyone got it.
they were not showing solidarity for bronies. they were not trying to market to bronies. they were not trying to trick them into restaurants for brony marked-up prices (as if that would even be possible to execute, but that was one theory on a brony forum). and they did not take down the tweet due to anti-brony sentiment. in fact, the tweet had nothing to do with the community.
someone, like a social media manager or a content strategist or a meme maven or whatever, said “hey, here’s a wacky trend. let’s get on it so we’ll look cool. we can be like weird twitter.” they did not bother to understand the community or the movement, and even if they had, they did not bother to ask “do we belong in this space?” (never mind that, when the tweet came out, the “hey, get a load of this” novelty around the discovery of bronies was passé).
they took it down because they realized they were fools. 
i am increasingly making recommendations for brands to stay away from bleeding-edge “cool.” two years ago, i wouldn’t have. i would’ve said (did, in fact) “add a human element, be off-brand, play with memes in ways your audience doesn’t expect.” 
climates change, platforms change, audiences change. brands don’t. their tactics might, but they are still here to sell you something. and they are not your friend. 

^ know the niches that align with your brand, and own them. things are decentralizing, and you need to know your own market above and beyond anything else.

theaudacityofswope:

amber reminded us on twitter that it’s been one year since Chili’s brony-gate. looking up the controversy around it from that time reminds me just how wrong everyone got it.

they were not showing solidarity for bronies. they were not trying to market to bronies. they were not trying to trick them into restaurants for brony marked-up prices (as if that would even be possible to execute, but that was one theory on a brony forum). and they did not take down the tweet due to anti-brony sentiment. in fact, the tweet had nothing to do with the community.

someone, like a social media manager or a content strategist or a meme maven or whatever, said “hey, here’s a wacky trend. let’s get on it so we’ll look cool. we can be like weird twitter.” they did not bother to understand the community or the movement, and even if they had, they did not bother to ask “do we belong in this space?” (never mind that, when the tweet came out, the “hey, get a load of this” novelty around the discovery of bronies was passé).

they took it down because they realized they were fools. 

i am increasingly making recommendations for brands to stay away from bleeding-edge “cool.” two years ago, i wouldn’t have. i would’ve said (did, in fact) “add a human element, be off-brand, play with memes in ways your audience doesn’t expect.” 

climates change, platforms change, audiences change. brands don’t. their tactics might, but they are still here to sell you something. and they are not your friend. 

^ know the niches that align with your brand, and own them. things are decentralizing, and you need to know your own market above and beyond anything else.

(Source: lolgifs.net, via ryanhatesthis)

“A widely cited study from [2013] found that Oreo cookies activated the nucleus accumbens, the brain’s pleasure or reward center, as much as cocaine and morphine, at least in laboratory rats.”

letswakeupworld:

lissymac37:

The heart of this man!

Can everybody see this please

(Source: drunkonstephen, via marlene)

“Today, 89 percent of House Republicans are white men, compared to just 47 percent of House Democrats. For some context, according to 2013 Census estimates just 31 percent of U.S. residents are non-Hispanic white males.”

theaudacityofswope:

shytoaster:

what-the-fuckasaurus-rex:

dicketysplit:

trying to write essays

image

what does this mean

have u ever written an essay

misandry 

no offense, but…