Yahoo Changes May Affect Your Deliverability | MailChimp Email Marketing Blog
Yahoo recently changed its authentication policy, and the change could impact delivery of emails that come from yahoo.com addresses. That means if you send a campaign and your From address is a personal address at yahoo.com, there’s an increased chance your emails will go to spam or bounce.
Why is this happening? In an attempt to stop fraudulent emails, Yahoo changed its DMARC authentication policy to reject emails that claim to come from yahoo.com but actually originate at non-Yahoo servers. For more information on the DMARC authentication protocol, check out this DMARC primer from Laura Atkins at Word to the Wise.
With this change, using a yahoo.com From address when sending through an email service provider like MailChimp will make the email look fraudulent, even if it’s not. And that could result in emails being rejected by the receiving server, or sent to spam. Even though Yahoo made this change internally on its side, it will affect receiving servers who respect DMARC policies, including Gmail, Hotmail, and many others.
Well, this has certain been making my day a little more challenging.
THANK GOD. my account was brute-force hacked a NUMBER of times, and even after killing off the account, it’s been spoofed and sending spam to my [old] contact lists, and showing as not spam. WAY TO FINALLY GET YOUR EMAIL SHIT TOGETHER YAHOO.
has anyone else had issues with the mavericks update completely borking their macbook?
ninehundredfour asked: what are you drinking tonight?
It’s either going to be
Guess who’s running BuzzFeed’s tumblr?
top for the win